Join The Futur

We’re Hiring! Spring 2018 Internships

The Futur is seeking a marketing intern! While this is a junior-level position, given that we are small team, there is growth opportunity for the right person that wants to take initiative and commits to the success of our brand. What we’re looking for is someone who is interested in and/or has experience in: Search Engine Optimization Email Marketing + Automation Conversion Rate Optimization Google Adwords Facebook Advertising Web Analytics Content Creation and Distribution What We’re Looking For: A motivated and resourceful self-learner. We’re looking for evidence of your ability to teach yourself things in a short amount of time.…

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Handstyle Lettering Style by Victionary

This is an excellent resource and beautifully curated collection of a variety of hand style lettering by design book publisher Viction:ary. Buy the book via  our Amazon Affiliate link here. ABOUT THE BOOK Editor: Victionary Specs: 190 x 205 mm, 256 pp Format: full colour, softcover Release date: July 2017 Language: English ISBN 978-988-77148-4-2 Between calligraphy and typography stands the age-old art of hand-lettering, which encompasses both forms while retaining its own character and individuality. Whilst we depend over-abundantly on the digital form and type printing, Handstyle Lettering represents the comeback and resurgence of the titular art, returning the human touch…

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Learn Typography

For many people, trying to learn typography is a dark art. It’s mysterious, even intimidating for some. This isn’t an experience that I’ve imagined, it’s one that I’ve gone through personally. As a young student studying graphic design at Art Center College of Design, I felt intimidated by the work that I saw in the student gallery. After all, this was some of the best, most progressive work that was on display. I remember walking by the gallery and thinking to myself, one day, I hope my work will be as good as the work that I saw. Perhaps you…

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9 Lessons Every Freelancer Should Know

Freelancing is tough. Many people go into it thinking that they get to spend all of their time creating projects that they love only to quickly realize that this is not the case. Not only do you have to be responsible for the quality of work that you produce, but you also got to now handle all of the not so fun nuances that keep a business running such as accounting, sales, business development etc. I still am learning a lot every day and still have a lot to learn. While freelancing for these past 6 months, I wanted to…

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Motionographer Founder Justin Cone

What does it mean to be a “King Maker”? With great power comes great responsibility. Chris talks to Justin Cone about how industry favorite website, Motionographer.com, came together, the ripple effect of being on their “Cream Of The Crop” list, and the landscape of revenue creation and usefulness for sites like his have changed over the last decade.

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School of Motion Founder Joey Korenman

Chris sits down with Joey Korenman to talk about his journey from designer to educator, and opening the online education platform School Of Motion. They also discuss what it means to know what you’re worth, and the fine art of discovering what a client needs, versus what they want.   Find this podcast on… SaveSave SaveSave SaveSave SaveSave SaveSave

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How to identify the perfect client.

Meeting a Client for the First Time: 4 Profiles to Identify

So, you’re meeting a client for the first time. You pick up the phone or walk through the door for a “face to face”: who do you see? Every client is different, but most of them fall into one of four categories: Fishers, Square Peggers, Cost Conscious Clients, or Perfect Clients. Here are tips to help you identify the type of person you are dealing with in your client meetings and hopefully save you time and money. MEETING A CLIENT FOR THE FIRST TIME:  THE FISHER So you scored a meeting with a potential new client. Great! They must be…

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The Anatomy of a First Meeting – Part Two

So you’ve gotten past the first two steps of a first meeting: connecting with your client and ensuring you’re both in alignment. What next? Today we’ll sum up what happens during the rest of the meeting, and what you need to do to transition into asking for the sale. The Third Step of a First Meeting: Clarify This step is where you show off your listening skills and confirm what your potential client has already revealed. This process should be concise and straight to the point. Read back what they’ve said to you in the form of a short summary.…

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The Anatomy of a First Meeting – Part One

You’ve scheduled a first meeting with a potential new client. Fantastic! What do you do next? How you handle your first meetings has a lot to do with personal preference. However, there is a flow to most meetings that helps improve rapport and communication. Over the next few blogs I’ll be breaking down the anatomy of a first meeting in order to find those points. Today we’ll be digging into the first two points on my First Meeting Checklist: Connect and Align. The First Step of a First Meeting: Connect Small talk: you either love it or you hate it.…

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The State of Design Education

In this episode, Chris and Nick chat about the differences between a fully scalable product oriented model (Greyscalegorilla) vs. mentorship approach (MoGraph Mentor) and everything in between. Chris and Nick also ask each other questions on business models and strategy. Another topic covered is the struggle of others not being able to perform to your own personal standards. Chris believes in having others do work for him while Nick prefers getting his own hands dirty. A business coach taught Chris that no one will ever be able to do exactly what you want and how you want it done. Business coach Keir McLaren also…

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