Take the Pressure Off of Client Meetings

I’ve been in hundreds of client meetings during my career as a creative director. Pitching ideas, proposing creative solutions, trying to win clients’ business. I thought I had to be the guy with a killer sales pitch, and smart responses to questions that prospects would throw at me. In these meetings, it felt like everything was on the line. Hundreds of thousands of dollars to close. My job, and the jobs of the employees I was responsible for. I felt like I had to prepare and rehearse my presentations. Design every slide right. Develop a script to recite. It was…

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How To Sell Strategy Without Design or Visuals

How do you talk strategy on the first call? How do you get paid for thinking? How do you close the lead? In this episode, Chris gives Melinda advice on how to explain strategy to potential clients and how to close the lead without using visuals to explain what you do. You can demonstrate the value of thinking by talking and listening. Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — @0:36
 [Chris Do]: So now, we’re going to set some new benchmarks, and I’m going to give her some new tools. Sharpen those “P-shing!” Alright. Let’s do it! Let’s…

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How She Went From Charging $0 to $5k For Strategy in 6 Months

Where has Melinda LIvsey been? What has happened to her since coming on the show? How did she go from charging $0 to $5,000 for strategy? Find out.   Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — [Chris Do] Hey guys, this is a special episode. I’m catching up with—you guessed it—with Melinda, and she’s here. And she’s had some tremendous growth. So I wanna talk to her, and, without further ado: Melinda, what has been going on with your life? Last we spoke, last time we spoke…LAST TIME WE SPOKE! She was like, “Chris! All my work is…

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No Work? Reinvent Yourself—Change is the only constant

It was a slow and long process of trying many things before Farm Design Solopreneur learned how to face his fears and do the things that scared him. In the process, he not only transformed his company but emerged a stronger person. Hear his story about growing up in a small farming community in Montana from humble beginnings to having a thriving design company in Pasadena, where he and his team work on some of the coolest branding projects. Facing Your Fears In Design w/ Farm Design Founder Aaron Atchison. When the economy tanked, and work dried up, what can…

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Futur Daily Design Initiative

A little while ago, I came upon the amazing collaboration between Kodak Film and Girl Skateboards and it brought me down memory lane. This was such a genius idea to mash-up two iconic brands in unexpected ways. I was drawn to the simplicity, typography, colors and distinctive graphics. Meanwhile, I had spoken to some amazing guests on The Futur and they all seemed to echo the same message—work on personal projects. This was vital to being an artist. We heard GMUNK, Elizabeth Carey Smith and Baugasm all say essentially the same thing. As I was searching for something that I…

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Eternal Optimist Handel Eugene

Being the child of an immigrant makes the creative path a difficult one. A lot of sacrifices have been made, and, often times, families don’t want to accept any career path outside of the Doctor/Lawyer safe zone. Chris has walked this path himself, so that gave him an instant connection with his guest, Handel Eugene, the son of Haitian immigrants. Handel has proven his talent to his parents, though, by creating a successful career for himself, most recently working on films like Spider-Man: Homecoming and Black Panther. Chris and Eugene discuss the path from being a dreamer to being a…

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Ten Business Books All Creatives Need to Read

Have you read article Ten Things You Should Do Now To Get More Clients? TLDR? Just give us the booklist already. Okay. You’ve seen my booklist before, but if I had to pick just 10, here’s my list for the top ten essential business books all creatives need to read. Business philosopher, Jim Rohn, writes in his book, 7 Strategies for Wealth and Happiness, “Income rarely exceeds personal development.” If that’s true, you have a lot of work to do. If you want to charge more, become more valuable, come up with better solutions, then you need to know more.…

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How To Get More Clients

I get tired of fielding questions around how to get more clients, so I’ve decided to write an article on things you need to do right now before going online and asking, “Help. How do I get more clients?” Before you go hire a business coach or sales person, enroll in an online course, follow a get rich quick scheme, do this first. Warning, this is a long list of things to do. No easy answers, no quick fixes, but the bare minimum of what you need to do before looking for more help. Remember, people hire who they know,…

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Strategist Douglas Davis

Douglas Davis was the kid who was drawing when the teacher was lecturing, creating when others were just coasting. With the help of a nurturing mother, and a lot of talent and hustle, Douglas worked his way into a design career, but always wanted more. He had spent a lot of his life creating, but came to a point where he wanted to explore the business side, as well, and moved into strategy. In this week’s conversation, Chris talks to Douglas about growing up and going to school with very few resources, moving into the world of strategy and the…

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Content Marketing Consultant Ryan Robinson

How do more people find you? How do you get more clients? They make business possible, so we all want more of them, right? But clients tend to go with who they know. So, how do you get clients to know and trust you? Chris talks to Ryan Robinson, a Content Marketing Consultant, whose job is to help you gain that trust and those customers. Ryan Robinson is a content marketing consultant and part-time entrepreneur. On his blog, he teaches more than 250,000 monthly readers (and listeners) how to start a blog, build a freelance practice and grow their side…

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