First Meeting Client Profile: The Fisher

It’s the first time you’re meeting with a client. You pick up the phone or walk through the door: who do you see? Chances are good it’s one of four different people. Every client is different, but most of them fall into one of four categories. Today we’re going to talk about someone you can waste a lot of time on: The Fisher. First Meeting Client Profile: The Fisher So you scored a meeting with a potential new client. Great! They must be in the market for exactly what you do, right? Not necessarily. If you’re dealing with a fisher,…

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Why You’re Unwilling to Charge What You’re Worth

Are you charging $50, $100, or even $500 for a logo? If you are, you can charge more. But will you? The difference between charging a price that seems “safe” and “comfortable” versus requiring your clients to pay your full value is confidence. What school you went to, where you live, your previous experience: none of that really matters. What matters is having the confidence to place a high value on what you do. Do you have that confidence? If you’re here, and if you’re like many other designers, you probably don’t. And I’ve thought about that a lot –…

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Join The Futur

We’re Hiring! Summer/Fall 2017 Internships

The Futur is seeking a marketing intern! While this is a junior-level position, given that we are small team, there is growth opportunity for the right person that wants to take initiative and commits to the success of our brand. What we’re looking for is someone who is interested in and/or has experience in: Search Engine Optimization Email Marketing + Automation Conversion Rate Optimization Google Adwords Facebook Advertising Web Analytics Content Creation and Distribution What We’re Looking For: A motivated and resourceful self-learner. We’re looking for evidence of your ability to teach yourself things in a short amount of time.…

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How to Move Past Your $50 Clients

So you’re sick of doing logos for $50, or $100, or even $500. You value your design more highly than that. How do you find clients who do too? It starts with understanding the mindset of the people you want to work with, as well as the people you’re working with now. Here’s what I mean. Why You Don’t Want Referrals from a $50 Client You’ve completed a logo for $50. Your client loves it. They’re showering you with praise. They’re going to tell all their friends about you. Great, right? Not really. What’s going to happen is those referrals…

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Recommended Skillshare Courses For Logo Design

Here’s my curated list of the best design courses you can take on Skillshare. First up, is a trio of logo design courses from George Bokhua who is an excellent logo designer and uses solid design choices based on geometry, proportion and grids. Design a Logo in Modern Style Learn how to create a simple, solid, and modern brand mark in this popular logo design class with designer George Bokhua! Each lesson makes it easy and fun to get inspired, learn techniques, and gain skills for designing your next logo. Knowing how to design a great logo is a core skill in a…

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Why You Should Be Viewing Your Time as a Resource

Something I see a lot of young designers struggle with is asking a client for an overage. There’s no doubt that it can be awkward asking for more money when a project exceeds its original scope. However, that’s not enough of a reason to keep pouring your time into a project without compensation. Why Designers Don’t Like to Ask for Overages I’ve talked to a lot of designers who have go through the following situation – have you? You’re working with a client who is requesting revisions. Lots of them. You’ve on your umpteenth round and they keep asking for…

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The $50 Logo – Why We’re Tempted to Undervalue Design

How much do you feel comfortable charging for a logo? I’m shocked at the numbers I get when I ask this question. Time and again I’ll have young designers tell me that they charge as low as $50 for a logo design. That’s crazy to me! But it got me wondering – why would you charge $50 for a logo? And, even more telling, why would you continue to charge such a small amount? After talking with a few designers who have fallen into this trap, here are the answers I’ve found. Why Work for $50? There are a few…

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How to Show Confidence Without Having to Know Everything

In my last blog I explained why admitting that you don’t know everything is such an important part of confidence. But I’ll be the first to admit that it’s one thing to claim you’re okay with not knowing everything, but it’s another to get that across to the people you’re talking to. How do you effectively diffuse a new situation by explaining that you don’t know everything without giving the impression that you don’t know, well, anything? Here’s what I like to do. Asking Vs. Telling Where a lot of people trip up is subscribing to the idea that admitting…

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recommended design books

Essential Design Books Vol. 2

Here’s our list of design books for your collection. These books showcase the best in contemporary design. Enjoy. Graphic Design Visionaries by Caroline Roberts Buy on Amazon & Support The Futur Josef Muller-Brockmann Pioneer Of Swiss Graphic Design Buy on Amazon & Support The Futur Paul Rand Buy on Amazon & Support The Futur Art of the Book: Structure, Material and Technique Buy on Amazon & Support The Futur How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World Buy on…

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Why Saying “I Don’t Know” Is One of the Most Important Steps to Being Confident

How do you feel when you walk into a meeting as a facilitator? If you’re like a good 90% of designers, the idea makes you a least a little uncomfortable. So how do you react? Do you try to convince the client that you know the answer to every problem they’ve ever had, or do you admit up front that you don’t know everything? As counterintuitive as it might seem, it’s the second option that truly leads to confidence. Here’s why. Understanding the Context So you walk into a room to give a presentation to a client. You feel like…

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