Job Opening: Email Marketing Associate

Overview We are looking for an Email Marketing Associate to help us create, execute, and refine our email marketing strategy here at The Futur! Together we will increase reach, revenue and customer delight – all while having a blast. You’ll be reporting directly to Ben Burns (COO) and you will work closely with the rest of the marketing team. Area of Responsibility As our Email Marketing Associate, you will be responsible for the following: Establishing and improving our email marketing strategy Identifying goals and target KPIs for email marketing channel with the management team Acquiring new customers through value-based automated…

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Job Opening: Copywriter

Overview We’re in search of a Copywriter to join our team! In this role, you’ll deliver impactful storytelling across various digital platforms. We’re looking for someone who gets excited about education and design and can write about it an accessible, human way. The ideal candidate has experience creating engaging website copy, emails, and social ads, a flair for the clever and unexpected, and a fantastic sense of humor. You’ll be reporting directly to Ben Burns (COO) and you will work closely with the rest of the marketing, product, and website teams. Area of Responsibility As our Copywriter, you will be…

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How to find bigger clients when you’re on sites like Upwork

We’ve all been there. Upwork, eLance, Freelancer or other platforms are easy ways to kickstart a freelancing gig. Many of us, myself included, got our start with Upwork (well, it was oDesk back then). When you’re trying to find your feet, sometimes the easiest way seems like the best way. But sadly that’s not always the case. Upwork sure make it sound appealing though. The clients are all there, they’ve outlined exactly what they want so you can quickly decide if you’re a good fit for the job, and they’ve even told you how much they expect to pay. Seems…

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5 Rules 
to Run A Successful Sales Call

Going to prospective client meetings can be rough. In the past, my mindset going into prospective client meetings was: 1. I have to prove that I’m smart. 2. I’ll avoid uncomfortable confrontation and be polite. 3. I need to educate the client so they know the value of my services. The problem was that all of the pressure was on me. I avoided the dreadful “what is your budget” discussion. And I looked desperate cause I was always needing to validate my skills and prices. Most of the time I didn’t get what I wanted out of these meetings. I…

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Your Most Productive Work Day

This is sponsored by the Chase Ink Business Unlimited credit card. The content and opinions expressed below are that of The Futur. Joey Cofone is the CEO and co-founder of Baron Fig, a company that has succeeded by perfecting a simple tool crucial to the creative entrepreneur: the notebook. Launched in 2013 with a massively successful Kickstarter campaign, Baron Fig has gone on to expand its offerings and its business, but simplicity remains a common theme in both Joey’s business and his life. As it turns out, a lot of Joey’s success comes from the fact that he knows what…

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How to Prioritize for Productivity

This is sponsored by the Chase Ink Business Unlimited credit card. The content and opinions expressed below are that of The Futur. When Elay Cohen moved to Silicon Valley from his hometown of Toronto, he had dreams of starting his own successful company. It would be fifteen years until that dream came true, but it’s safe to say that it was worth the wait. SalesHood is changing the face of sales culture. During those first fifteen years, Elay became an expert in his field and became known in the tech world as one of the main players who helped grow…

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Take the Pressure Off of Client Meetings

I’ve been in hundreds of client meetings during my career as a creative director. Pitching ideas, proposing creative solutions, trying to win clients’ business. I thought I had to be the guy with a killer sales pitch, and smart responses to questions that prospects would throw at me. In these meetings, it felt like everything was on the line. Hundreds of thousands of dollars to close. My job, and the jobs of the employees I was responsible for. I felt like I had to prepare and rehearse my presentations. Design every slide right. Develop a script to recite. It was…

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How To Sell Strategy Without Design or Visuals

How do you talk strategy on the first call? How do you get paid for thinking? How do you close the lead? In this episode, Chris gives Melinda advice on how to explain strategy to potential clients and how to close the lead without using visuals to explain what you do. You can demonstrate the value of thinking by talking and listening. Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — @0:36
 [Chris Do]: So now, we’re going to set some new benchmarks, and I’m going to give her some new tools. Sharpen those “P-shing!” Alright. Let’s do it! Let’s…

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How She Went From Charging $0 to $5k For Strategy in 6 Months

Where has Melinda LIvsey been? What has happened to her since coming on the show? How did she go from charging $0 to $5,000 for strategy? Find out.   Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — [Chris Do] Hey guys, this is a special episode. I’m catching up with—you guessed it—with Melinda, and she’s here. And she’s had some tremendous growth. So I wanna talk to her, and, without further ado: Melinda, what has been going on with your life? Last we spoke, last time we spoke…LAST TIME WE SPOKE! She was like, “Chris! All my work is…

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No Work? Reinvent Yourself—Change is the only constant

It was a slow and long process of trying many things before Farm Design Solopreneur learned how to face his fears and do the things that scared him. In the process, he not only transformed his company but emerged a stronger person. Hear his story about growing up in a small farming community in Montana from humble beginnings to having a thriving design company in Pasadena, where he and his team work on some of the coolest branding projects. Facing Your Fears In Design w/ Farm Design Founder Aaron Atchison. When the economy tanked, and work dried up, what can…

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