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DESIGN EDUCATION DOESN’T WORK
Universities, even amazing design schools, are out of reach and out of touch. Design education is inaccessible for some and too expensive for most. They fail to adapt to the designers changing role in our knowledge economy. And perhaps worst of all, they fail to educate designers on the new competitive environment, caused by international resources and software. There has to be a better way.
It’s time for disruption.
About The Futur
THE FUTUR IS NOW
We’ve walked in your shoes. We graduated from design schools, fought tooth and nail for freelance gigs, established creative companies, succeeded and failed. We have witnessed firsthand the shift in a designer’s value from making to thinking. And we know, most of all, that traditional education fails to prepare you for all of this.
Our sole purpose, our one mission, is to help you achieve success.
Created By Industry Leaders
Get knowledge from top creative minds, successful creative entrepreneurs, award-winning and talented creative directors, art directors and designers who are currently working in the field. Today.
The old saying, “If you can’t do, teach,” is foolish. We not only do, we excel. And we can prove it. Don’t believe us?
View our team
DESIGN > GRAPHICS
The role of a designer is changing. In order for us to realize our full value potential, we must realize our role as greater than makers. Greater than aesthetics. Greater than order takers. With the global acceptance of design thinking, we must embrace our position in the knowledge economy, seeking to provide value over and above pushing pixels.
And no, we’re not suggesting abandoning your craft. Aesthetics will always play an important role in design. We simply want to help you shift your mindset from order-taker to consultant and strategic partner. Value your thoughts and your process more than your creation. Envision commanding the room and leading your clients. This is what we believe in.
CONTENT DESIGNED FOR WHERE YOU ARE
If you have an internet connection, you can join us. Our content is designed to be consumed from anywhere in the world, on the go, at home, secretly at your day job. Twenty-four seven. From downloadable kits to extensive (and free) video episodes on YouTube, we’re here – and there – for you.
But not only do we meet you where you are physically, we develop content specifically for where you are in your career. From the dorm-dwelling student designer to the time-weathered agency owner, we strive to provide value to everyone.
Find content just for you
WE ARE FOR YOU
We’re for the hustlers. The career-switchers. The grinders. The entrepreneurs. The world may see you as lost non-conformists, unorthodox pixel-pushers, disenfranchised order takers or left behind. All we see are free thinkers, doers, free-thinkers who are obsessed with success.
From student to freelancer, in-house to agency, we are for you.
Check out our community
START HERE
Students
In high school or college and ready to get a head start on your career? Click here for advice on your portfolio, finding your first job and starting a freelance career.
Students
Freelancers
Starting a freelance design practice? Been freelancing for a while but ready to grow? Sick of low paying freelance jobs? Need to find more clients? Click here to get started.
Freelancers
In-House
Ready to bring change to the company you work for? Considering striking out on your own? Trying to find a balance between making money and burning out? Click here for help.
In-House
Agency Owner
Are you struggling to scale your agency? Do you need tactics to drive growth? Are you struggling with time management, lead generation or finding good talent? We’re here for you.
Agency Owners
What will they do next?
We are everywhere – literally. If you want the latest and greatest before anyone else, definitely sign up for our email newsletter below. Otherwise, take a look at our recent articles, follow us on Facebook, Twitter and Instagram, and keep your eye out for in-person events. The best thing you can do? Subscribe to our YouTube channel by clicking here:
OUR RECENT THOUGHTS
First Meeting Client Profile: The Fisher
It’s the first time you’re meeting with a client. You pick up the phone or walk through the door: who do you see? Chances are good it’s one of four different people. Every client is different, but most of them fall into one of four categories. Today we’re going to talk about someone you can waste a lot of time on: The Fisher. First Meeting Client Profile: The Fisher So you scored a meeting with a potential new client. Great! They must be in the market for exactly what you do, right? Not necessarily. If you’re dealing with a fisher,…
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Why You’re Unwilling to Charge What You’re Worth
Are you charging $50, $100, or even $500 for a logo? If you are, you can charge more. But will you? The difference between charging a price that seems “safe” and “comfortable” versus requiring your clients to pay your full value is confidence. What school you went to, where you live, your previous experience: none of that really matters. What matters is having the confidence to place a high value on what you do. Do you have that confidence? If you’re here, and if you’re like many other designers, you probably don’t. And I’ve thought about that a lot –…
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We’re Hiring! Summer/Fall 2017 Internships
The Futur is seeking a marketing intern! While this is a junior-level position, given that we are small team, there is growth opportunity for the right person that wants to take initiative and commits to the success of our brand. What we’re looking for is someone who is interested in and/or has experience in: Search Engine Optimization Email Marketing + Automation Conversion Rate Optimization Google Adwords Facebook Advertising Web Analytics Content Creation and Distribution What We’re Looking For: A motivated and resourceful self-learner. We’re looking for evidence of your ability to teach yourself things in a short amount of time.…
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How to Move Past Your $50 Clients
So you’re sick of doing logos for $50, or $100, or even $500. You value your design more highly than that. How do you find clients who do too? It starts with understanding the mindset of the people you want to work with, as well as the people you’re working with now. Here’s what I mean. Why You Don’t Want Referrals from a $50 Client You’ve completed a logo for $50. Your client loves it. They’re showering you with praise. They’re going to tell all their friends about you. Great, right? Not really. What’s going to happen is those referrals…
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