Many people confuse what branding is. It’s not a logo, product, or promise. Branding is a “gut feeling about a product, service, or company.” Let’s take a look at how branding is created and its impact.
What's the difference between identity design and branding?
Fabian Geyrhalter's sharing his process and framework to help you build a brand for yourself and your clients in 24 hours or less.
CORE is a discoveryframework. It has components that help you define the brand and write a positioning statement. If done properly, it can produce actionable insights.