Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs?
In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind.
Presenting logos is a science, not an art. There’s a strategy here, just like there’s a strategy to approaching your design work. By learning this methodology, you’ll be able to sell logo designs easier to prospective clients. If the logo is the product then the presentation is the packaging. Good packaging clearly presents what’s inside, and without questions.
We’ve all had our fair share of countless revisions. Presenting logos beautifully the first time not only avoids the endless revision cycle, but it also sells the client on a single concept. Rather than show them various ideas or sketches you’ve created, sell them on a single vision.
One of the first prerequisites to nailing your logo presentations is a solid discovery session. This is where you take your client’s ideas and organize the information into something you can easily digest. The goal is to start the project on the same page.
Prerequisite #2: take collaborative steps. Clients like to be involved in the process. One of the best ways to ensure collaboration is to use Stylescapes™. They’re a level up from moodboards and help you and the client align on a visual direction fast.