Design

Quick Announcement:
New Rule for Asking Questions: Members are now allowed to ask only one question. To earn the privilege of asking another question, they must demonstrate that they have taken action based on the previous guidance or information provided.

Shift from Information to Action: In 2024, there is a shift in focus from information dissemination to action. Chris Do emphasizes that he will prioritize reviewing and providing feedback on the actions that members are taking, rather than just discussing ideas.

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Quick summary: AI integration, LinkedIn optimization, client targeting, lead generation, and event participation, aiming to improve overall business performance and effectiveness.

Top 4 Highlights

1. Incorporate AI Tools for Enhanced Productivity:
  - Explore and integrate AI tools to enhance understanding, productivity, and real-time editing of sales pages.

2. LinkedIn Profile Enhancement:
    - Use AI tools to rewrite and simplify LinkedIn profiles.
    - Post clarity and readability for the reader.
    - Focus on image quality and audience identification.
    - Refine customer persona for better lead generation.

3. Lead Generation and Business Growth Strategies:
    - Double down on generating leads from existing categories.
    - Leverage email, social media, and referrals for growth.
    - Address challenges posed by the post-pandemic economy.

4. Securing Speaking Slots at Live Events:
    - Explore alternative strategies like teaming up with a prominent individual.
    - Consider creating a Youtube video or submitting a case study.
    - Record a video pitch or sample talk for event organizers.

Resources:
AuthoredUp: https://authoredup.com/
Glasp: https://glasp.co/
Dave's Office Hours - "Make Content Effortlessly with AI with Dave Katague": https://thefutur.com/membership/pro-library/make-content-effortlessly-with-ai-with-dave-katague

Chris Do Prompts:

1. Reflection on Past Successes:
   - "List your top three most successful projects. What common attributes did these clients share?"
   - "Think about a project you really enjoyed. What made this client or project stand out?"
2. Analyzing Client Characteristics:
   - "Describe your ideal client. What industry are they in? What are their main challenges and needs?"
   - "If you could choose, what kind of projects or problems would you solve every day?"
3. Financial Viability and Market Demand:
   - "Research and list niches you are interested in. What is the market size and potential for each?"
   - "For each niche, identify potential clients. Are they actively seeking design solutions? How urgent are their needs?"
4. Understanding Client Mindset:
   - "Imagine yourself in your client’s shoes. What are their top priorities and decision-making factors?"
   - "What fears or hesitations might these clients have about hiring a designer?"
5. Unique Value Proposition (UVP):
   - "What unique skills or perspectives do you bring to the table that others might not?"
   - "How does your design approach specifically address the needs of your ideal client?"
6. Realistic Persona Building:
   - "Create a detailed persona of your ideal client. Include demographics, psychographics, and their typical day."
   - "What are the communication preferences and platforms commonly used by your ideal client?"
7. Testing and Feedback:
   - "Choose a potential niche. Reach out to potential clients for informational interviews. What insights did you gain?"
   - "Based on your research, are there adjustments needed in your approach to better serve this audience?"

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For the next Pro Call we are looking for 4 experts:

1. Cold Outreach and Emails:
If you've rocked at reaching out to folks using emails or bought email lists, share your success for the next call.

2. Paid Ads Whizzes:
If you're a champ at running ads, whether on Google or Facebook, and it helped you grow your audience.

3. Content Strategy Pros:
If your LinkedIn, YouTube, or Instagram content strategy brought in leads that boosted your business.

4. DM Masters:
Whether you're great at chatting in person at events or nailing virtual outreach, tell us if you've got the DM game.

Let us know via Circle DM to Andres

Join Sherry to hear about herexperiences using Midjourney. She'll talk about hacks and tips she uses to engineer prompt design.

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About Sherry:

Sherry Horowitz, a.k.a the "A.I. Conjurer," leverages her experiences in fine arts, graphic design, advertising and poetry, to finesse more intentional and arresting visuals from Midjourney. In this session she will discuss her approach to harnessing language, art direction and data sets to stay in control of the machine, and help you design gorgeous work to augment your creative services.

Join us for more AI learning, where you'll learn:- How to prompt ChatGPT to give you text that sounds like you.- Advanced ChatGPT prompting strategies for service providers- How to quickly generate ethical deepfake videos using AI- How to use Midjourney to generate design assets and personalized inspiration
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About the speakers:

Dave Talas:Entrepreneur and educator with expertise in Instagram marketing, digital marketing, online education and brand building. Taught more than 10K+ students online.IG: https://www.instagram.com/davetalas/

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‍David Taylor:AI and Web3 entrepreneur, founded AI SaaS, cryptoaccelerator & tokenomics firm; $25M+ token sales. Cryptoeconomics researcher, keynote speaker.IG: https://www.instagram.com/therealdavidtaylor/

How to create social media posts with imaginative imagery for your personal brand.

If you have been dormant on social media, this will be an opportunity to awaken your inner creative and get publishing.

In this mini Futur™ Lab we’ll work together to create a single image post to stop people in their tracks when they are scrolling through their feed.

What we’ll be doing;

• Walking you through steps to create a dynamic image using midjourney (or any Ai image generator of your choice)
• A fun creative prompt to help you create a catchy headlines (remixing cliches)
• A caption prompt with a story writing framework to give the image more context

Lastly, sharing your results on social media!

What you’ll need:

• An Ai image generator of your choice: we recommend Midjourney.
• Optional ChatGPT to help you proof or create your story.
• Adobe express or any graphic design program of your choice

The goal is templatize this process so it will be easy for you to post on social media on a regular basis to build familiarity online thereby people will know like and trust you.

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If you're curious about Ai Art & machine learning I encourage to watch this call about how to get started with MidJourney. MidJourney is open to the public and you can sign up for a free trial. Steps to get started with MidJourney 1. Sign up for a free discord account https://discord.com/ 2. Sign up for MidJourney https://www.midjourney.com/home/ Additional Resources: AJ Dimarucot (Artist) https://prompt.noonshot.com/midjourney MidJourney Git Documentation https://midjourney.gitbook.io/docs/

Keone Chong dives deep into what is the future of branding and marketing. Topics Covered: Cyborg Manifesto - Donna J. Haraway Web3 Philosophy Content for Community Owning Pieces of Content The Forth Turning - Unraveling How are cultures evolve

This session is half workshop half discovery. We're helping anyone who is crypto curious take their first steps into the metaverse. We are going to set up wallets, and we are going to learn about why wallets are the first step in the future of branding and marketing.

Artificial Intelligence looks to be the next big leap in technological development. It is an umbrella term for a wide range of different technologies that are being developed that can learn and gather information without being programmed to do so. It will help to make the lives of people easier.

We'll talk about how to build out an NFT.

Learn the secret sauce and the thinking behind design in animation from my experiences working at Disney. With the principles used at Disney, Pixar, and the majority of animation studios around the world, gain an insight into our primal instincts of how we see and experience the world that surrounds us. Learn how we can utilize such instincts in our designs to evoke, communicate, and share our vision to the world. In this interactive lecture on design, come join me as I share my journey into animation and let’s have wholesome conversations on how we can imbue our humanity into our design.

Discussing the metaverse, the intersection of NFTs and metaverse, and what it all means for creators.

Farm Design will share case studies and its creative process through a recent start-up vs a world-leading brand.