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Brand Strategy Fundamentals
9.16.21
https://www.eventbrite.com/e/brand-strategy-fundamentals-workshop-course-tickets-165838829403
Grow as a brand strategist and apply your learnings from the Brand Strategy Fundamentals course in this live workshop where you'll work in teams to tackle brand challenges for real-world clients.
Join us!
Workshop the Brand Strategy Process Together
The Brand Strategy Fundamentals course is just the beginning. It gives you the framework and tools you need to run your own client workshops, but what it doesn't give you is the experience. That's where this workshop comes in! You'll work together in groups to complete brand strategy exercises, present your findings, and get feedback from international brand strategist, Anneli Hansson.
Participate in a Real-World Client Simulation
Nothing beats real-world experience, especially when working with clients. If you've ever wondered how to apply a brand strategy framework or how to facilitate a workshop experience with clients, then this is the workshop you've been looking for. Get ready to put your learning into practice and gain the skills you need to run your own workshops with clients.
Practice the Brand Strategy Fundamentals Framework in a safe space with likeminded strategists.
Get experience problem solving from a real client brief.
Gain confidence in your collaboration and presentation skills.
Grow as a brand strategist through applied learning and meaningful feedback.
This workshop is for creatives who are ready to offer brand strategy who also want some hands-on experience with real client work before striking it out on their own.
Learning a brand strategy framework is one thing. But running a successful brand strategy workshop for paying clients is a whole different beast. If you want experience running live workshops and solving real-world business problems, while also getting feedback on your skills, this is the workshop for you.
Workshop Outcomes
- Gain experience working from a client brief
- Apply your knowledge of the fundamentals of brand strategy in a client workshop simulation
- Work with a team to solve problems
- Gain confidence in your presentation skills
- Get feedback from an experienced brand strategist
I loved the workshop. Anneli is able to demystify the process of a strategist in a compelling way. I love the research component and learning applicable exercises to use with my clients. Definitely recommend it.
It was an amazing workshop that gave me a lot of clarity on the different stages of executing brand strategy. Absolutely loved the engaging exercises coupled with some valuable tips to be a better facilitator which has greatly enhanced the strategy workshops I do for my clients.
I’m super grateful to Anneli and The Futur for their online Brand Strategy workshop. I loved it, we had such a blast! After it was over I just slept for two hours because I couldn’t stop thinking about what I had learned and who I could help. The course gave me the knowledge, confidence and a framework that I can follow, as both a consultant and in-house marketer.
Anneli's Brand Strategy workshop was highly visual, which helped to process the information easier. She delivered interactive exercises putting us into the mindset of a Brand Strategist, the hands-on approach helped us understand what is involved plus how to be observant and curious. I learned research tactics, how to study human beings, ask valuable questions, and use the empathy map to collect information for strategy and style scapes. The action I'm taking is to apply this to my offer I'm building for further practice.
“I’m sharing the exact framework I’ve used for 15 years as a strategist with a focus on brand development, marketing, and branding.”
Anneli is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she has a unique positioning in the market. The experience is coming from working with a wide range of brands of different sizes and forms. From international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability.
She also has experience from being Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and northers Europes leader in agriculture, machinery, bioenergy, and food products. Lantmännen got awarded The most sustainable brand in Sweden in 2014 and 2019.
This workshop is as close as you can get to real client work.
Step 1: The Client Brief
Each workshop will have a brief from an actual client, giving you experience with realworld business problems and the opportunity to apply what you've learned from the Brand Strategy Fundamentals course.
Step 2: Problem Solve
Working in small groups, you'll go through various exercises to help your client with their challenges. Exercises may include creating personas, crafting positioning, and gap analysis, depending on the needs of each brief. This makes each workshop a unique experience!
Step 3: Present Your Work
Sometimes presenting work to a client might just be the biggest challenge. You'll gain confidence by presenting your findings to the group and learn from one another's solutions.
Step 4: Get Feedback
Clients will always provide feedback, so we've included that in this workshop, too. Anneli will critique each group's work, so you can hone your strategy skills and blow your clients away.
Details & Logistics
Date & Time:
Choose from September 9th, 16th, or 23rd. All workshops run from 8:30AM to 1PM PDT.
Length & Format:
Approximately 4.5 hours. Digital video conference hosted on Zoom, online only. Limited to 100 seats.
Live Attendance:
Since this is a live extension of the online course, with group work and instructor feedback, we highly recommend attending the workshop live. You will have access to a video recording of the workshop for one week after the event.
How To Prepare:
- Watch the Brand Strategy Fundamentals course beforehand and complete the activities.
- Have water on hand: it's important to stay hydrated!
- If you'd like the instructor and your group to be able to see you, make sure your webcam and microphone are in good working order.
- There will be interactive group exercises so prepare to interact with attendees. No obligation to participate - We understand some of you may not be able to actively participate.
Meet Your Coaches
“I’m sharing the exact framework I’ve used for 15 years as a strategist with a focus on brand development, marketing, and branding.”
Anneli is an award-winning Brand strategist based out of Stockholm, Sweden. With her 20+ years of experience in Brand strategy, design thinking, and marketing she has a unique positioning in the market. The experience is coming from working with a wide range of brands of different sizes and forms. From international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo to innovative organic food brands from Sweden with a focus on sustainability.
She also has experience from being Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and northers Europes leader in agriculture, machinery, bioenergy, and food products. Lantmännen got awarded The most sustainable brand in Sweden in 2014 and 2019.