Brand Identity Design
with Made By James

In this opening module we will lay the foundations for your success and James will be sharing how he laid his own. You’ll get personal insights into building your own self worth, how to stay inspired to keep pushing everyday and what to do to make sure you have time to build your own empire… rather than just helping your clients build theirs.

Intentionality is key. Here you’ll get a breakdown of the key areas of building a brand’s identity, why an understanding of these areas is essential to igniting your creativity, and how a deeper knowledge of its role can make us more efficient, valuable, and effective. Brands are nothing without an audience… and James will show you how this process brings clarity to your ideas, your clients, and their target market.

In this module we will learn the importance of our clients story, how it can help them connect emotionally with their audience, how it can help to position themselves differently from their competitors, and ultimately how their unique journey can drive business and build a community that supports the brand.

It’s now time to unfold the power of communication and how the brand’s personality is integral to this process. Just like people, we magnetize to brands that exude personality traits that we admire and see in ourselves. When we start treating brands like humans, and give them personalities to boot… it’s clear to see the importance of focus in this area, especially when it is the dictator for our creative thinking.

From a marketing standpoint, the brand name is something that maybe ‘tops the list’ when it comes to how people identify with a brand. In this module we will explore how a brand name can create conversation, how you can help your clients think of one, and what to do if your clients name is so bad, it hurts.

The products / services of a brand are key factors in defining a target audience. When we know what our clients do, and how their brand helps people, we can help position them in a place of visual power. Knowing where we play, who we a playing with, why they buy, and how they buy, we can help our clients engage effectively.

Learn how to bring a brand to life through words. Without words you are just pictures and when it comes to content creation on social media and websites… words matter. The best way to build a brand is to communicate, and in this module you’ll learn how to establish some rules for how to verbally interact with consistent, focused messaging ,and do so in a way that builds trust.

Now you’ve have learned all the important elements about our client, you can start to think about bringing it to life through a visual identity. Developing logos, choosing colors, and building a design system will help your clients communicate with their audience across all touch points and allow them to be consistent with their brand’s visual execution. In this module you will learn what factors guarantee the success of a visual identity and how the story, personality, and audience drive its success.

In this little wrap up module you will clarify the importance of understanding these six key areas of brand identity: how they can create clarity in our goals and objectives, how the information helps us to design with purpose, and how being intentional sets us, and our work, apart from the crowd.

James walks you through his entire client journey, with a focus on the three stages of his client activation process. Every fire needs fuel and he’ll talk you though the process of how he Gathers, Whittles, and Ignites his ideas into colossal conversation pieces that connect clients to their audience.

This case study shows how the MBJ process was used within a real world client. James breaks down the information he gathered, how he chose what to lean into for this client, and how this was then ignited into a cohesive visual identity that packs a punch, is full of personality, and positions his client perfectly to their audience.

This is perhaps the first course of its kind where you get to immediately work with a real world client, test out all your new knowledge, and add the perfect piece to your portfolio. Timmy is James’ videographer, and needs help with his visual identity, and you are the people to help him! James will interview Timmy, and your task is to design his brand identity.