The difference between charging a price that seems “safe” and “comfortable” versus requiring your clients to pay your full value is confidence. What school you went to, where you live, your previous experience; none of that really matters. What matters is having the confidence to place a high value on what you do. Do you have that confidence? If you’re here, and if you’re like many other designers, you probably don’t. Why are designers almost “programmed” to undervalue and undersell what they do? Here’s what I’ve come up with.
Why You Don’t Have The Confidence to Ask for More
You may be a humble person in most areas of your life, but to start making what you’re worth you have to start building your confidence. Confidence starts on the inside. And yeah, it’s easier said than done, but one of the first things you can do is take a closer look at your mindset.
Start by reading the following sentence: “People regularly pay $5000 for logos that aren’t much different than the ones you’re making for $50.” What’s your internal dialogue saying? How are you speaking to yourself? Are you saying things like “that’s impossible”? What about, “Maybe other designers could do that, but there’s no way I could pull it off”?
I think sometimes we need permission from somebody that we trust and respect to just let ourselves ask for what we’re worth. We get used to boxing ourselves into a tight space, internally using words that we may not even be aware we’re using. Maybe you describe yourself by what you used to do (“I’m an ex-marine, I’m a former teacher”) instead of what you currently do. You don’t feel comfortable calling yourself what you are: an innovative, inventive designer.