In the tenth episode of our hit series, Building a Brand, the team at Blind gears up to shoot the perfect beer commercial for Hamilton Family Brewery.
The production team takes us behind the scenes of each process to plan, shoot, edit, and deliver the video to the Hamilton’s.
Why Create a Brand Video?
Video is increasingly becoming one of the biggest parts of any marketing strategy. Video educates and entertains us, so creating a brand video for clients is a must. It tells their story in a way that connects their current and future customers with their brand.
The goal of the brand video for the Hamilton’s is to demonstrate who they are as a family, as a brewery, and as a member of the Rancho Cucamonga community.
The Three Phases of Production
The video production process is broken down into three parts: pre-production, production, and post-production.
Pre-production is where all the planning takes place. The video team identifies the communication goal of the video, and figures out how to execute this successfully. They’ll select the locations to shoot in, what crew members are needed, and schedule and plan all the shots they need to capture the day of the shoot.