But if you live under a rock and don’t know who Seth is, we’ll give you the cliff notes. Seth is the author of over 18 best-selling books, the founder of altMBA and The Marketing Seminar, and inductee of the Marketing Hall of Fame. Seth is a prolific speaker, writer, and leader, and we were privileged to have him on our livestream and dig into his thought process.
Seth often describes himself as someone who notices things for a living. In this conversation, we’ll get to dive into Seth’s perspective of the world around him, and how we can do what we love, despite uncertain outcomes.
The conversation kicks off by Seth defining what he believes school is really for. Over the years, kids have gone into school with the promise of a solid career, financial stability, and a good quality of life.
Seth points out three promises of school that have, essentially, brainwashed us to not thinking outside the box.
- Promise #1: After your 12 years of schooling are complete, there’s a pot of gold at the end of the rainbow.
- Promise #2: If you listen to what teachers say, they will not punish you.
- Promise #3: If you wait to be told what to do, you’ll be less afraid.
All of these promises are irresistible, as Seth puts it. There’s limited risk and uncertainty, and if you just follow the rules, you will be rewarded. But is this what school is for? To limit our ability to think creatively?