The Futur is an education platform where creative professionals can learn business principles. We are the future of business education for the creative entrepreneur.

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5 Rules 
to Run A Successful Sales Call

Going to prospective client meetings can be rough. In the past, my mindset going into prospective client meetings was: 1. I have to prove that I’m smart. 2. I’ll avoid uncomfortable confrontation and be polite. 3. I need to educate the client so they know the value of my services. The problem was that all of the pressure was on me. I avoided the dreadful “what is your budget” discussion. And I looked desperate cause I was always needing to validate my skills and prices. Most of the time I didn’t get what I wanted out of these meetings. I…
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Your Most Productive Work Day

This is sponsored by the Chase Ink Business Unlimited credit card. The content and opinions expressed below are that of The Futur. Joey Cofone is the CEO and co-founder of Baron Fig, a company that has succeeded by perfecting a simple tool crucial to the creative entrepreneur: the notebook. Launched in 2013 with a massively successful Kickstarter campaign, Baron Fig has gone on to expand its offerings and its business, but simplicity remains a common theme in both Joey’s business and his life. As it turns out, a lot of Joey’s success comes from the fact that he knows what…
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How to Prioritize for Productivity

This is sponsored by the Chase Ink Business Unlimited credit card. The content and opinions expressed below are that of The Futur. When Elay Cohen moved to Silicon Valley from his hometown of Toronto, he had dreams of starting his own successful company. It would be fifteen years until that dream came true, but it’s safe to say that it was worth the wait. SalesHood is changing the face of sales culture. During those first fifteen years, Elay became an expert in his field and became known in the tech world as one of the main players who helped grow…
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Take the Pressure Off of Client Meetings

I’ve been in hundreds of client meetings during my career as a creative director. Pitching ideas, proposing creative solutions, trying to win clients’ business. I thought I had to be the guy with a killer sales pitch, and smart responses to questions that prospects would throw at me. In these meetings, it felt like everything was on the line. Hundreds of thousands of dollars to close. My job, and the jobs of the employees I was responsible for. I felt like I had to prepare and rehearse my presentations. Design every slide right. Develop a script to recite. It was…
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