The Futur is an education platform where creative professionals can learn business principles. We are the future of business education for the creative entrepreneur.

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Our mission is to empower one million creative entrepreneurs to establish successful, sustainable and fulfilling businesses. 

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We work with subject matter experts, incredible authors, and fantastic contributors. Click here to check them out:

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First Meeting Client Profile: The Fisher

It’s the first time you’re meeting with a client. You pick up the phone or walk through the door: who do you see? Chances are good it’s one of four different people. Every client is different, but most of them fall into one of four categories. Today we’re going to talk about someone you can waste a lot of time on: The Fisher. First Meeting Client Profile: The Fisher So you scored a meeting with a potential new client. Great! They must be in the market for exactly what you do, right? Not necessarily. If you’re dealing with a fisher,…
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Why You’re Unwilling to Charge What You’re Worth

Are you charging $50, $100, or even $500 for a logo? If you are, you can charge more. But will you? The difference between charging a price that seems “safe” and “comfortable” versus requiring your clients to pay your full value is confidence. What school you went to, where you live, your previous experience: none of that really matters. What matters is having the confidence to place a high value on what you do. Do you have that confidence? If you’re here, and if you’re like many other designers, you probably don’t. And I’ve thought about that a lot –…
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We’re Hiring! Summer/Fall 2017 Internships

The Futur is seeking a marketing intern! While this is a junior-level position, given that we are small team, there is growth opportunity for the right person that wants to take initiative and commits to the success of our brand. What we’re looking for is someone who is interested in and/or has experience in: Search Engine Optimization Email Marketing + Automation Conversion Rate Optimization Google Adwords Facebook Advertising Web Analytics Content Creation and Distribution What We’re Looking For: A motivated and resourceful self-learner. We’re looking for evidence of your ability to teach yourself things in a short amount of time.…
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How to Move Past Your $50 Clients

So you’re sick of doing logos for $50, or $100, or even $500. You value your design more highly than that. How do you find clients who do too? It starts with understanding the mindset of the people you want to work with, as well as the people you’re working with now. Here’s what I mean. Why You Don’t Want Referrals from a $50 Client You’ve completed a logo for $50. Your client loves it. They’re showering you with praise. They’re going to tell all their friends about you. Great, right? Not really. What’s going to happen is those referrals…
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