The Futur is an education platform where creative professionals can learn business principles. We are the future of business education for the creative entrepreneur.

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Our mission is to empower one million creative entrepreneurs to establish successful, sustainable and fulfilling businesses. 

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Take the Pressure Off of Client Meetings

I’ve been in hundreds of client meetings during my career as a creative director. Pitching ideas, proposing creative solutions, trying to win clients’ business. I thought I had to be the guy with a killer sales pitch, and smart responses to questions that prospects would throw at me. In these meetings, it felt like everything was on the line. Hundreds of thousands of dollars to close. My job, and the jobs of the employees I was responsible for. I felt like I had to prepare and rehearse my presentations. Design every slide right. Develop a script to recite. It was…
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How To Sell Strategy Without Design or Visuals

How do you talk strategy on the first call? How do you get paid for thinking? How do you close the lead? In this episode, Chris gives Melinda advice on how to explain strategy to potential clients and how to close the lead without using visuals to explain what you do. You can demonstrate the value of thinking by talking and listening. Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — @0:36
 [Chris Do]: So now, we’re going to set some new benchmarks, and I’m going to give her some new tools. Sharpen those “P-shing!” Alright. Let’s do it! Let’s…
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How She Went From Charging $0 to $5k For Strategy in 6 Months

Where has Melinda LIvsey been? What has happened to her since coming on the show? How did she go from charging $0 to $5,000 for strategy? Find out.   Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — [Chris Do] Hey guys, this is a special episode. I’m catching up with—you guessed it—with Melinda, and she’s here. And she’s had some tremendous growth. So I wanna talk to her, and, without further ado: Melinda, what has been going on with your life? Last we spoke, last time we spoke…LAST TIME WE SPOKE! She was like, “Chris! All my work is…
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No Work? Reinvent Yourself—Change is the only constant

It was a slow and long process of trying many things before Farm Design Solopreneur learned how to face his fears and do the things that scared him. In the process, he not only transformed his company but emerged a stronger person. Hear his story about growing up in a small farming community in Montana from humble beginnings to having a thriving design company in Pasadena, where he and his team work on some of the coolest branding projects. Facing Your Fears In Design w/ Farm Design Founder Aaron Atchison. When the economy tanked, and work dried up, what can…
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