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Blog

Check out our blog for the latest tips, tricks, and happenings in business and design.
1.24.2024

7 Must-Read Books for Pricing Your Services

Posted by
TheFutur

Elevate your sales and pricing skills with essential reads recommended by Chris Do. Perfect for entrepreneurs and creatives, these books offer expert insights into negotiation and crafting effective sales pitches in today's competitive market.

1.24.2024

Proven Networking Strategies for Design Professionals

Posted by
TheFutur

Master the art of networking with our practical guide. Learn how to connect authentically, avoid common mistakes, and network effectively, especially for introverts. Perfect for creatives seeking to expand their network without the hard sell.

1.22.2024

DoBot™ Diaries Entry 11: How to Craft Effective Landing Pages

Posted by
TheFutur

Master landing page creation with DoBot™: Engage and convert high-quality leads with compelling headlines, visuals, copy, and CTAs. Learn essential tips for effective lead generation.

1.18.2024

Top 15 Newsletters For Designers

Posted by
TheFutur

Boost your design inspiration with our top 15 newsletter picks. Avoid inbox clutter with curated content on typography, UX/UI, and more.

1.15.2024

DoBot™ Diaries Entry 10: Target Audience Pain Points

Posted by
TheFutur

Learn how to identify and address your target audience's pain points effectively through a combination of empathy, research, and active listening.

1.10.2024

The Top 5 Google Font Pairings for Website Designs

Posted by
TheFutur

Enhance your web design with our top 5 Google font combinations and essential tips. Improve readability and aesthetics effortlessly with our practical typography guide.

1.10.2024

13 Logos with Hidden Meanings

Posted by
TheFutur

Explore hidden meanings in 13 famous logos, revealing how clever design shapes brand identity and storytelling in the world of branding and design.

1.8.2024

DoBot™ Diaries Entry 9: Attracting Your Ideal Client

Posted by
Carrie Green

Explore attracting your ideal client with DoBot™ Diaries, where we offer a comprehensive guide to profiling, engaging, and converting prospects into valued customers.

1.3.2024

Color Schemes of The Most Visited Websites

Discover the perfect 2024 color scheme for your website. Learn from the top 10 sites' iconic colors in our latest article and choose the right palette for your brand.

1.3.2024

How to Apply a Color Palette to Your Design

Master color ratios with the 60-30-10 rule to capture and keep viewer attention. Our step-by-step guide shows you how to apply color palettes effectively for impactful design.

1.2.2024

DoBot™ Diaries Entry 8: Turning Followers into Paying Clients

Posted by

Master the art of converting social media followers into paying clients with DoBot™'s strategic guide. Discover the 10 key steps to turning engagement into sales and nurturing your audience into loyal customers.

12.21.2023

DoBot™ Diaries Entry 7: Generate High-Quality Leads Without Calls or Ads

Posted by

Looking to generate high-quality leads? This week, we're discussing how to attract the best prospects without relying on cold calls or paid ads.

12.20.2023

10 Must-Have Desk Gadgets For Designers in 2024

Discover the ultimate list of desk gadgets for designers in 2024, featuring essential tools to enhance creativity and functionality at your workstation.

12.20.2023

Portfolio Tips To Help You Land Your Dream Job

Master the Art of Portfolio Design: Essential Tips for Showcasing Your Best Work and Landing Dream Clients, with Expert Insights from Stephanie Owens and Greg Gunn.

12.20.2023

Top 15 Podcasts for Designers in 2023

Discover the Top 15 Design Podcasts: Perfect for Pros and Newcomers Alike, These Podcasts Offer Inspiration, Business Advice, and In-Depth Knowledge for On-the-Go Learning in the World of Design.

12.20.2023

Our Top 20 Books for Creatives

Posted by
Carrie Green

Explore Our Top 20 Must-Read Books for Creatives: A Curated Selection to Guide Your Journey to Creative Mastery with Expert Insights, Practical Skills, and Valuable Resources.

12.18.2023

DoBot™ Diaries Entry 6: 10 First-Year Mistakes Creatives Make

Posted by

Starting out in a creative business? This week, we're talking about the 10 most common mistakes new creatives make in their first year – a must-read for anyone in the early stages of their creative venture.

12.14.2023

The Impact of Augmented Reality (AR) in Interactive Art

It’s easy to think everything has been done already, but that’s hardly true with technology. Evolving at the speed of light, Augmented Reality could be the future of interactive art.

12.14.2023

The Evolution of Famous Logos Over Time

If you’re a graphic designer, brand strategist, or creative business owner, you know how important a logo can be as the visual identity of the brand. Of course, you’ll want a good logo, but do you know what all great and famous logos have in common?

12.12.2023

DoBot™ Diaries Entry 5: Switching Creative Gears at 40

Posted by
Carrie Green

Contemplating a career shift? This week we explore the journey from ad agency life to pursuing a passion for art. What does it take to redefine your path at this stage?

10.30.2023

DoBot™ Diaries Entry 3: Elevating Worth with Value-Based Pricing

Posted by
Carrie Green

Seeking to increase your rates without extra work? This week, we unravel the concept of value-based pricing and its role in enhancing your business. Discover how to justify higher prices by focusing on value, not volume of work.

10.30.2023

DoBot™ Diaries Entry 4: How to become a better designer?

Posted by
Carrie Green

Exploring ways to enhance your design skills? This week, we focus on practical steps for growing as a designer, from mastering fundamentals to understanding client needs. Find out how to elevate your design journey.

10.23.2023

DoBot™ Diaries Entry 2: Finding Your Niche - Passion Beyond Experience

Posted by
Carrie Green

Pondering a shift to a niche you're passionate about but lack experience in? This week we look into strategies for honing your services and succeeding in a new, exciting field. Learn how to navigate this transition with confidence.

10.17.2023

DoBot™ Diaries Entry 1: When Life Tries to Drag You Down

Posted by
Carrie Green

Facing tough times and losing motivation? Learn how to keep your dreams alive and passion burning, even when life becomes overwhelmingly challenging.

9.26.2022

How To Introduce Premium Pricing

You’re probably leaving money on the table. Luckily, there’s one money-makin’ approach that we know you can tackle right here, right now. Let's do this!

8.22.2022

3 Ways To Approach Pricing For Creative Work

As creatives, we are blessed with the unique ability to just… “wing it!” Eyeliner, buffalo cauliflower, and all kinds of new creative endeavors– we can wing it, and we can do a dang good job at it, too! If there’s one thing we should never wing, thou

8.15.2022

How to Price Your Work With Confidence

Talkin’ about money is tough stuff, especially if you tend to see yourself as a designer rather than a business person. Not to worry, we're here to help you learn how to price your work with confidence!

8.8.2022

The 3 Most Common Objections You’ll See On A Sales Call

We’ve all been there– one minute you’re vibin’ with a potential client because you know you have what it takes to help them meet their objectives. All seems well until the convo suddenly gets a bit awkward when they hit you with… an objection!

8.1.2022

How to Diagnose Potential Clients’ Problems

We hate to be the Bad News Bears, but people straight up do not like to be sold to. Fortunately for you and everyone else in the business of selling things, people do love it when you solve their problems. So that’s what we suggest you do instead.

7.25.2022

The Ultimate Guide to Typography

You might want to earmark this article for future reference ‘cause it’s got pretty much everything you need to know about getting started with understanding and implementing typography.

7.18.2022

10 Quick Tips For Great Typography

Knowing how to do typography design is crucial if you want to set yourself apart from the crowd as a designer and elevate your design to new heights. Carving out time to learn something new can be daunting, though.

7.11.2022

13 Legends of Typography and 5 Designers To Watch

Let’s go back and meet the foundation-layers, rule-makers-and-breakers, and early innovators of typography design. Then we’ll give you a heads up on who’s been shaking things up in the typography world more recently.

7.6.2022

5 Notion Frameworks For Freelancers & Agency Owners

Okay, be honest- how many different tools, platforms, and places do you use on the regular to manage all the moving parts of your work life (lest we forget the dozens of browser tabs you’ve probably got open right now too)?

6.27.2022

Top 20 Typography FAQs Answered

If there’s one topic that all designers should be curious about right now, it’s typography design. You may have heard that curiosity killed the cat, but did you know that satisfaction brought them back? Well, now you know! *wink*

6.20.2022

Crimes of Typography: The Worst Things You Can Do

Well, typography crimes are basically the worst mistakes we see in typography design and almost any designer is capable of committing them. To save you some time, aggravation, and embarrassment, we rounded up the best (worst?) examples for ya: (Cue t

6.13.2022

How Typography Can Influence A Reader

If you’re in the know around here then you totally get that learning typography is an essential skill every designer should have. But have we mentioned just how influential it can be? Yep, yep!

6.6.2022

Typography for Websites

Listen up, fellow designers- we can and absolutely should learn how to do typography. The good news is, it doesn’t need to take years off your life or thousands of dollars to add it to your design toolbox, yet it can elevate pretty much every design

5.30.2022

Typography for Beginners

When we say that learning the art of typography will elevate your design career, we mean it. Learning how to do typography will help you design some seriously stunning text, of course, but it does so much more than that!

5.23.2022

Why Is Typography Important?

Whether you’re looking to create a warm, cozy connection between the user and brand, or aiming for clear, clean, and legible vibes (or both!), we’d like you to meet typography- your new best friend.

5.16.2022

What Is Typography?

What Is Typography? Only one of the coolest (and most important) things you can learn how to use as a designer! No big deal. For real though- having evolved from handwriting, typography is absolutely everywhere and anywhere words exist.

3.7.2022

Futur Book List on Doing the Work

Posted by
Chris Do

Want to know how to get unstuck and why starting over when things get difficult is a bad idea?

5.21.2021

Building a Creative Team That’s Positioned for Growth

Posted by
Chris Do

Business growing pains don't have to be so painful! Join Chris Do and Adam Morgan for this special event, sponsored by Adobe Creative Cloud for teams, that will help you create a vision and plan for growing your creative team.

4.26.2021

Logo Design Pricing: The Ultimate Guide

Not sure how to price your logo designs or other creative services? Then this ultimate guide has you covered with everything you need to know!

12.23.2020

Shifting Paradigms of Remote Work and Online Education

Posted by
Chris Do

Work from home has taken new meaning during the pandemic. How can you adapt and thrive during these uncertain times?

11.27.2020

Where to Find the Best Black Friday Deals for Creatives

Posted by
Nathalia Iole

We’ve teamed up with our friends to bring you some incredible deals this Black Friday.

11.26.2020

Happy Thanksgiving!

Posted by
Ben Burns

A Thanksgiving message to our Futur community.

10.20.2020

Is Your Website Accessible? 14 Steps to Move Towards Inclusion

In this article, you’ll learn 14 steps to create a more accessible website and encourage broader audiences to interact with it.

10.6.2020

How to Build a Brand in 24 Hours or Less

Posted by
Nathalia Iole

Fabian Geyrhalter's sharing his process and framework to help you build a brand for yourself and your clients in 24 hours or less.

9.4.2020

Are Courses from The Futur™ Worth It?

Posted by
Nathalia Iole

Eyeing one of our courses? Learn about our instructors, how our courses are structured, and if they're right for you.

8.21.2020

How to Deal with Objections

Posted by
Nathalia Iole

Don’t let the good prospects get away. Learn the strategies to turn their "no's" into a "yes."

7.13.2020

I Copied a Year's Worth of Seth Godin's Writing in a Week.

How do you become a better writer? What happens when you try to write a year's worth of Copywork in 7 days? Can you get better at writing by copying?

6.15.2020

6 Tips to Help You Get Hired Out of Design School

Posted by
Nathalia Iole

Wondering how to get hired out of design school? We cover six things you can do to increase your chances of landing a job after graduation.

5.18.2020

How to Make a Director's Treatment

Posted by
Nathalia Iole

Learn how to make a director's treatment to vividly share ideas with clients, while also increasing your value as a video professional.

5.6.2020

3 Tips to Have a Long Creative Career

Staying motivated and trusting the process is a difficult thing to do. So what does it take to pursue a creative career? How can you stay relevant, motivated, and continue to grow in the long run?

4.15.2020

Learning How to Use Typography in Seven Weeks

Posted by
Nathalia Iole

For Typography 01 students new and current, Chris and type instructor, Milka Broukhim, will be critiquing their work over the next few weeks to teach them how to use type effectively.

3.31.2020

8 Ways to Boost Your Productivity Working from Home

Posted by
Diana Nadim

If you work from home and struggle to boost productivity, check out these 8 tips.

3.26.2020

What are Stylescapes?

Posted by
Nathalia Iole

Find out why you and your clients keep butting heads, and how you can significantly simplify your design projects going forward.

3.24.2020

The Ultimate Guide to Self-Quarantining

Posted by
Chris Do

Social distancing, self-quarantining, and self-isolation are just a few of the terms floating around to remind us to stay inside and help contain the spread of COVID-19. Here's what you can do in the meantime.

3.13.2020

Building a Disruptive Brand: Inside Marty Neumeier’s Masterclass

Posted by
Chris Do

Marty Neumeier hosts a masterclass and workshop to teach us a thing or two about branding.

3.6.2020
2.18.2020

We Crashed a College Course to Teach Typography 01

Posted by
Chris Do

You’d probably be surprised to see one of our courses pop into your curriculum. Well, for a select group of students in NYC, that’s exactly what happened.

2.8.2020

What Matters More, Quality or Quantity?

Posted by
Chris Do

More and more each day, we’re figuring out just how important it is to be active online. And not just logged in and commenting on people’s posts, but actually contributing with original content.

11.22.2019

Write a Web Design Brief to Keep Your Projects on Track

Today more than ever, a strong website presence can help make or break a customer’s decision to choose one business over a competitor.

11.6.2019

How CORE can help you charge over $10k for discovery

Posted by
Chris Do

Long before there was CORE and a Jose and Chris duo, a good friend of mine, Fabian Geyrhalter, had shared that he was working with David C. Baker as his consultant to help him reevaluate his business.

10.30.2019

Essential Marketing Channels For Small Businesses

Marketing is the process of convincing potential customers and clients to purchase your products or services.

9.19.2019

The Art of Deconstruction

How can you go from being a consumer of great work to being someone who makes it?

9.17.2019

Avoid Anxiety While Keeping Up With Social Media

Posted by
Chris Do

Social media’s reputation has its ups and downs, especially in the design community.

7.12.2019

Webflow Tips and Tricks From Our First Time

Posted by
Ben Burns

As designers, the wide world of web design can be tricky and unfamiliar territory to enter. Fortunately, there's Webflow.

6.15.2019

Get Your First 5 Graphic Design Clients on LinkedIn

Posted by
Ben Burns

This step-by-step guide will teach you how to use Linkedin to contact the perfect type of clients you are looking for.

6.15.2019

Essential Design Books Vol. 3: Typography

Posted by
Chris Do

Here’s our list of the best typography books for your collection. These books showcase the best in contemporary design.

6.2.2019

Futur Daily Design Initiative

Posted by
Chris Do

A little while ago, I came upon the amazing collaboration between Kodak Film and Girl Skateboards and it brought me down memory lane.

5.17.2019

Airline Brand Identity Design by the Young Guns

The Young Guns Series 1 was a chance for 5 designers from across the globe to participate in a design mentorship program with Chris Do.

4.9.2019

How to Find Bigger Clients When You’re On Upwork

Posted by
Ben Burns

We’ve all been there. Upwork, eLance, Freelancer or other platforms are easy ways to kickstart a freelancing gig.

12.20.2018

5 Rules to Run a Successful Sales Call

How do you run a successful sales call where everyone gets what they want?

12.4.2018

Your Most Productive Work Day

Posted by
Chris Do

Joey Cofone is the CEO and co-founder of Baron Fig, a company that has succeeded by perfecting a simple tool crucial to the creative entrepreneur: the notebook.

11.14.2018

How to Prioritize for Productivity

Posted by
Chris Do

What are some ways you can prioritize for productivity? Learn from SalesHood CEO, Elay Cohen.

8.27.2018

How to Sell Strategy Without Design or Visuals

Posted by
Chris Do

How do you talk strategy on the first call? How do you get paid for thinking?

8.2.2018

Take the Pressure Off of Client Meetings

I’ve been in hundreds of client meetings during my career as a creative director. How do I take off the pressure?

6.26.2018

Charging $0 To $5K for Strategy in 6 Months

Posted by
Chris Do

Where has Melinda LIvsey been? What has happened to her since coming on the show?

6.23.2018

No Work? Reinvent Yourself

Posted by
Chris Do

When the economy tanked, and work dried up, what could you do to get work?

4.21.2018

Ten Business Books All Creatives Need to Read

Posted by
Chris Do

Here’s Chris's list for the top ten essential business books all creatives need to read.

3.30.2018

How to Get More Clients

Posted by
Chris Do

I get tired of fielding questions around how to get more clients, so I’ve decided to write an article on

11.21.2017

Handstyle Lettering Style by Victionary

Posted by
Chris Do

This is an excellent resource and beautifully curated collection of a variety of hand style lettering by design book publisher Viction:ary.

9.29.2017

Learn Typography Fundamentals

Posted by
Chris Do

For many people, trying to learn typography is a dark art. It’s mysterious, even intimidating for some.

8.8.2017

9 Lessons Every Freelancer Should Know

Posted by
Chris Do

Freelancing is tough. Here are 9 lessons to take note of to avoid mistakes.

7.27.2017

Meeting a Client: 4 Profiles to Identify

Posted by
Chris Do

So, you’re meeting a client for the first time. Who do you see? These are the four most common profiles to identify.

7.11.2017

The Anatomy of a First Meeting

Posted by
Chris Do

You’ve scheduled a first meeting with a potential new client. Fantastic! What do you do next?

6.27.2017

Von Glitschka Show Notes

Posted by
Chris Do

Many of you have asked for the way I take notes. I jokingly gave the answer “with pen and paper.”

6.26.2017

Massimo Vignelli: Best Quotes

Posted by
Chris Do

Massimo Vignelli was a graphic designer, industrial designer and architect.