How to identify the perfect client.

Meeting a Client for the First Time: 4 Profiles to Identify

So, you’re meeting a client for the first time. You pick up the phone or walk through the door for a “face to face”: who do you see? Every client is different, but most of them fall into one of four categories: Fishers, Square Peggers, Cost Conscious Clients, or Perfect Clients. Here are tips to help you identify the type of person you are dealing with in your client meetings and hopefully save you time and money. MEETING A CLIENT FOR THE FIRST TIME:  THE FISHER So you scored a meeting with a potential new client. Great! They must be…

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Have a Great Kickoff Meeting Before You Design Anything

Before You Design Anything

3 Things you must do in the kickoff meeting to keep your design process focused. Every competitive pitch or design project begins with a kickoff meeting with your new client. Your objective in this session: gather and distill information, so you can walk away and synthesize an effective design solution. To accomplish this, you MUST do these three things: 1. Define the goal 2. Diagnose the problem 3. Narrow your design exploration   By doing these three things, your design process will be hyper-focused, and you won’t waste time chasing bad ideas. Let’s break each of those down one by…

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