CORE Strategy Kit

Defining brands and designing websites taken to the next level. That is what CORE is all about. This is what agencies like Blind are able to do. It is not taught in school. We show you how.

Take a Look inside the CORE 1.9 kit

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Rated 5.00 out of 5 based on 2 customer ratings
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CORE Manifesto - 1. Designer as Strategic Leader; 2. Close Collaboration with our Clients; 3. Iteratively Scaffolding to a Solution; 4. Confidently facilitating ideas; 5. Listening and considering all the team's ideas; 6. Prioritizing ideas together and validating

Why buy the CORE Strategy Kit?

If you went to a traditional design school, you learned how to design logos, photoshop images, and layout type for print and screens. But you didn’t learn how to architect a brand with real clients. So when a client approaches you to help them rebrand and build a website, you jump in and design. Deep into the project you realize what many of us in the industry have experienced— endless rounds of revisions, subjective feedback like “My wife doesn’t like it”, only to see any profit vaporize right before your eyes. Frustration sets in.

The problem? It’s really difficult to define a brand and even more difficult to design a site for a user that you don’t understand. What features and functions should you include? What’s important to them? Where do you start? That’s where CORE steps in.

We designed CORE to be a collection of 3 key exercises that help you define the brand, build user personas and prioritize goals (marketing, revenue and efficiency) with your clients. How? We simplify a complex process and break a brand into 7 primary attributes, like: voice/tone, culture and benefit/impact. By providing your clients with these prompts, you’ll be able to engage with them and elicit answers that are meaningful to them. Sounds simple? It is. We designed it that way. That’s just the beginning.

What is included in the CORE Strategy Kit?


Brand Definition Exercise. A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that allow for a group to create this together.

User Definition Exercise. In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.

Goals Definition Exercise. Imagine being able to get clear prioritized business goals from your client. This exercise does that for you.

Facilitation Handbook. A step-by-step handbook on how to facilitate a CORE Session

CORE Workbook and Examples.

3 Real Life End-to-End Project Examples.

Design Directions/Stylescapes.

CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner and engage at the highest level of brand strategy.


“Learning business from you has sky rocketed my business and not only am I working for myself but been able to land much better clients paying premium rates. The PRE-CORE program you sell is a great addition for me also and I’d strongly advise other designers to get their hands on that and then buy CORE. What you share here Chris is fundamentals to help every designer and if you are new to the design business then this will truly transform your business.” — Laith W.

“Just an update on my first paid CORE facilitation session… First of all, I was super nervous going in feeling somewhat like a fraud getting paid for something I’m still learning don’t really feel fully qualified to be doing. Having said that, I must have done something right because the client wants me to do everything for them, from book design, to identity, to curriculum videos, to possible website redesign… Basically work for thenext couple years.” — David K.


How to get started with the CORE Strategy Kit?

  1. Click “Add to Cart” and purchase
  2. Enter your payment information and process the purchase
  3. You’ll be emailed a link to download the workbook and videos immediately the downloads will be automatically added to your account dashboard here
  4. Watch the video and follow along in the workbook
  5. Practice the exercises with a friend
  6. Introduce the concept to a client and offer to run a “trial” session at low or no cost
  7. Amaze and delight the client
  8. Start charging for “strategy” and build the design studio you’ve always dreamed of

About the Author

Jose Caballer is a creative entrepreneur, designer, facilitator, amateur chef, and meditation enthusiast. Today he combines his 20 years of design and businesses experience with his passion for teaching and trains thousands of professionals on webinars and in workshops worldwide. View his biography here.

2 reviews for CORE Strategy Kit

  1. Rated 5 out of 5

    (verified owner)

    Core Strategy Kit is about how you extract core information from the client. This kit will guide you through how to get those core information step by step in real life.

    you will get
    – How to get the core information from the client.
    – Workbook
    – 16 Videos show the Core exercises with a client
    – Real life project example
    – Bonus materials

    I’m thanks to Chris and Jose for sharing this valuable information.

  2. Rated 5 out of 5

    Chris Do & his team are consummate professionals and have distilled tried and true business practices into a very accessible format. This is a veritable MBA in creative business practices for a fraction of a fraction of the cost!!! I had the ammo and confidence to up my fees from roughly 10k to landing a 120k after purchasing this product! This pays for itself a million times over after landing one job. It’s a no-brainer, treat yo-self!!!

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