Selling Strategy & Overcoming Objections In Sales

This module is written and designed by Blind/Futur CEO and founder, Chris Do. He shares his proven approach to closing sales and the art of writing a winning proposal— an approach that he’s used to close six figure engagements. How do you respond when you get an RFP? Stop guessing. Start Closing.

If you are having difficulty in selling, especially for strategic thinking, this module is for you. By using the Objection Matrix, you’ll be prepared to respond to the most common objections during the sales cycle. How do you respond when you don’t have domain expertise? How do you respond when your considered too expensive? Or, how do you respond to the objection that your team isn’t big enough? Actual scripts and responses are included.

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Why download Selling Strategy & Overcoming Objections in Sales?

Selling Strategy is about to be a lot easier. Uncover business challenges and pain points during your first meeting with a client in 30 minutes.

Position yourself as a valuable expert during the initial sales meet and greet by shifting the conversation away from design services to uncovering business problems. Using the framework you will be able to help your clients understand why some of their customers buy, why some others buy more often while some don’t buy at all.

When clients send an RFP, what should you do? Follow our proven sales deck template to get results fast.

Once you understand the client’s goals and possible objections of working with you, you will be able to plug the objections into the included Keynote template. The template is formatted to help you overcome these objections and can be easily updated with your own branding.

CORE: Selling Strategy

What is included in Selling Strategy & Overcoming Objections in Sales?

First Meeting, Proposal, Closing

The CORE: Selling Strategy Guide. An overview of how to sell strategy, create value and overcome objections during the sales process. Includes sample scripts of client objections and responses from real world scenarios like “You are too expensive” or “You don’t have enough depth or experience in producing what I’m looking for.” Use the PreCORE worksheet to help change the conversation in your favor during your next client meeting.

Objection Matrix Guide and Worksheet. Overcome objections without conflict and understand how to respond with consideration to your competitors. The guide and worksheet will help you pinpoint how you are different, better and the least risky choice for your prospective client.

Proposal Anatomy, Worksheet, Template and Example. What should go in your proposal? Includes a real life inquiry from an actual client all the way through the project award. See how does Chris Do responds. Template designed in Keynote with master pages, title presets so that you can put together a winning proposal. Ready to use as is. Just drop in your logo. Alternatively, you can elect to modify the designs to be consistent with your brand. Includes personal PreCORE worksheet to help guide you through constructing your proposals.

Closing. Includes notes from how Apple sells to their customers using an approach they call APPLE. Approach, Probe, Present, Listen and Explain. Closing is not about selling but educating and providing value.

CORE: Selling Strategy

How to get started with the Selling Strategy & Overcoming Objections in Sales kit?

  1. Click “Add to Cart” and purchase
  2. Enter your payment information and process the purchase
  3. You’ll be emailed a link to download the workbook and videos immediately the downloads will be automatically added to your account dashboard here
  4. Read and internalize the material while practicing with a friend
  5. Start introducing these tactics in meetings with clients.


Update! There is a v1.1 upgrade to the kit coming soon and all customers that bought the v1.0 of the kit will recieve the update when it ships, free of charge. Buy it now, use it today and start earning more.

CORE: Selling Strategy


“The Objection Matrix allows you to quickly see the objections your client has to gaining more sales. By thinking through strategies on how to counter objections, you show how your client can embrace and pivot, turning perceived weaknesses into strengths. These pivots become key points to address in the design and messaging, making sales easier and increasing revenue.

If you successfully run the objection matrix, your client will be listening with very big ears….everyone loves making more money.” — Dave Waite, Brand Strategist/Creative Director, Zoo Keeper

About the Author

Chris Do is the founder and CEO of The Futur and Blind (an Inc. 5000 company) with over 20 years of experience as an executive in the design industry. He has pitched and won Fortune 500 companies at Blind creating award winning work. He has been coaching business leaders in the creative industry for over 10 years. Chris has been featured as a thought leader in the Huffington Post, LA Weekly, How, Print, Communication Arts, I.D., Boards, PPaper, Creatie, Upload, 72dpi, Post, and Shoot. View his biography here.

1 review for Selling Strategy & Overcoming Objections In Sales

  1. Rated 5 out of 5

    Christopher Armstrong

    Quick qeustion guys – will you be releasing a video intro like you did for the Perfect Proposal? It would be interesting to have an outline on how this E-Book package is different from the PP. I recall hearing in one of your YouTube videos about how many pages Selling & Overcoming objections is, and what it entails, etc. However, I can’t seem to recall which video it was in since you have so many great ones! I’m seriously considering buying this program after feeling I definitely got my money’s worth with the PP, but would love to know more about the content inside. Thanks The Futur!

    • Chris Do

      we are overdue for an update to the Selling Strategy kit. A video intro might be needed as well.

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