The Brand Messaging Kit

We trust people, companies, and organizations that share our values and belief systems. When companies behave consistently (what they think, say and do), customers form an opinion about what the brand stands for. This framework is designed as a tool to aid you in having a structured conversation with your client in order to gain clarity and help translate ideas into messaging.

Included in this kit are two downloadable PDFs: the Brand Messaging Guide and the accompanying Brand Messaging Workbook.

Once you complete this kit, you will be able to craft brand positioning statements, write advertisements like the infamous Apple “Crazy Ones” spot and help your clients create messaging that really works.

Downloadable PDFs only.


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