Here’s out list of the top books you must read if you’re an aspiring or practicing creative professional. The best books on business, design and creativity as curated by Futur founder Chris Do.

Win Without Pitching Manifesto

Creative Strategy & The Business of Design
101 Things I Learned in Business School
Delivering Happiness: A Path to Profits, Passion, and Purpose
Start with Why: How Great Leaders Inspire Everyone to Take Action
The Compound Effect
Influence: The Psychology of Persuasion
7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Zag: The Number One Strategy of High-Performance Brands
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
The Decision Book: 50 Models for Strategic Thinking
Stop Stealing Sheep & Find Out How Type Works, Third Edition

Author Chris Do

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