Here’s out list of the top books you must read if you’re an aspiring or practicing creative professional. The best books on business, design and creativity as curated by Futur founder Chris Do.

Win Without Pitching Manifesto

Creative Strategy & The Business of Design

101 Things I Learned in Business School

Delivering Happiness: A Path to Profits, Passion, and Purpose

Start with Why: How Great Leaders Inspire Everyone to Take Action

The Compound Effect

Influence: The Psychology of Persuasion

7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Zag: The Number One Strategy of High-Performance Brands

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

The Decision Book: 50 Models for Strategic Thinking

Stop Stealing Sheep & Find Out How Type Works, Third Edition

Author Chris Do

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