How To Sell Strategy Without Design or Visuals

How do you talk strategy on the first call? How do you get paid for thinking? How do you close the lead? In this episode, Chris gives Melinda advice on how to explain strategy to potential clients and how to close the lead without using visuals to explain what you do. You can demonstrate the value of thinking by talking and listening. Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — @0:36
 [Chris Do]: So now, we’re going to set some new benchmarks, and I’m going to give her some new tools. Sharpen those “P-shing!” Alright. Let’s do it! Let’s…

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How She Went From Charging $0 to $5k For Strategy in 6 Months

Where has Melinda LIvsey been? What has happened to her since coming on the show? How did she go from charging $0 to $5,000 for strategy? Find out.   Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — [Chris Do] Hey guys, this is a special episode. I’m catching up with—you guessed it—with Melinda, and she’s here. And she’s had some tremendous growth. So I wanna talk to her, and, without further ado: Melinda, what has been going on with your life? Last we spoke, last time we spoke…LAST TIME WE SPOKE! She was like, “Chris! All my work is…

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No Work? Reinvent Yourself—Change is the only constant

It was a slow and long process of trying many things before Farm Design Solopreneur learned how to face his fears and do the things that scared him. In the process, he not only transformed his company but emerged a stronger person. Hear his story about growing up in a small farming community in Montana from humble beginnings to having a thriving design company in Pasadena, where he and his team work on some of the coolest branding projects. Facing Your Fears In Design w/ Farm Design Founder Aaron Atchison. When the economy tanked, and work dried up, what can…

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Futur Daily Design Initiative

A little while ago, I came upon the amazing collaboration between Kodak Film and Girl Skateboards and it brought me down memory lane. This was such a genius idea to mash-up two iconic brands in unexpected ways. I was drawn to the simplicity, typography, colors and distinctive graphics. Meanwhile, I had spoken to some amazing guests on The Futur and they all seemed to echo the same message—work on personal projects. This was vital to being an artist. We heard GMUNK, Elizabeth Carey Smith and Baugasm all say essentially the same thing. As I was searching for something that I…

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Learn Typography

For many people, trying to learn typography is a dark art. It’s mysterious, even intimidating for some. This isn’t an experience that I’ve imagined, it’s one that I’ve gone through personally. As a young student studying graphic design at Art Center College of Design, I felt intimidated by the work that I saw in the student gallery. After all, this was some of the best, most progressive work that was on display. I remember walking by the gallery and thinking to myself, one day, I hope my work will be as good as the work that I saw. Perhaps you…

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How to identify the perfect client.

Meeting a Client for the First Time: 4 Profiles to Identify

So, you’re meeting a client for the first time. You pick up the phone or walk through the door for a “face to face”: who do you see? Every client is different, but most of them fall into one of four categories: Fishers, Square Peggers, Cost Conscious Clients, or Perfect Clients. Here are tips to help you identify the type of person you are dealing with in your client meetings and hopefully save you time and money. MEETING A CLIENT FOR THE FIRST TIME:  THE FISHER So you scored a meeting with a potential new client. Great! They must be…

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Von Glitschka Show Notes

Many of you have asked for the way I take notes. I jokingly gave the answer  “with pen and paper”. This question deserved a more thoughtful answer so I thought I’d share my show prep and note taking for you guys to check out. Before every event or meeting, I research and prepare questions beforehand. Even though I have many questions, I often just try to listen and following the conversation in an organic manner. Naturally, the conversation leads me to other questions. Below, you will find some of those and can glean into my thought process. Hope this helps.…

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Massimo Vignelli Best Quotes

Massimo Vignelli was a graphic designer, industrial designer and architect. At one point, he ran one the largest design firms in the world. He was famous for his ethos, “If you can design one thing, you can design everything”. This is a tribute of some of Massimo’s best quotes. SaveSave

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Recommended Skillshare Courses For Logo Design

Here’s my curated list of the best design courses you can take on Skillshare. First up, is a trio of logo design courses from George Bokhua who is an excellent logo designer and uses solid design choices based on geometry, proportion and grids. Design a Logo in Modern Style Learn how to create a simple, solid, and modern brand mark in this popular logo design class with designer George Bokhua! Each lesson makes it easy and fun to get inspired, learn techniques, and gain skills for designing your next logo. Knowing how to design a great logo is a core skill in a…

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recommended design books

Essential Design Books Vol. 2

Here’s our list of design books for your collection. These books showcase the best in contemporary design. Enjoy. Graphic Design Visionaries by Caroline Roberts Buy on Amazon & Support The Futur Josef Muller-Brockmann Pioneer Of Swiss Graphic Design Buy on Amazon & Support The Futur Paul Rand Buy on Amazon & Support The Futur Art of the Book: Structure, Material and Technique Buy on Amazon & Support The Futur How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World Buy on…

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