Four tips and tricks we learned working with Webflow for the first time

As designers, the wide world of web design can be tricky and unfamiliar territory to enter. A lot of us at The Futur don’t have sturdy backgrounds in web design, so when the time comes to design and develop a website for a client, we find ourselves feeling a little overwhelmed. There are so many areas to work through: the overall design, user experience, copy, and mobile layout. Let’s not forget all of the various tools, plugins, and software options out there to choose from to build websites. Luckily, there’s an awesome tool out there that helps you easily design…

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Essential Design Books Vol. 3 Typography

Here’s our list of the best typography books for your collection. These books showcase the best in contemporary design.  By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. The books are listed in hierarchical order. Typographic Design: Form and Communication Buy on Amazon & Support The Futur Detail in Typography Buy on Amazon & Support The Futur Stop Stealing Sheep & Find Out How Type Works 4th Edition Buy on Amazon & Support…

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Airline Brand Identity Design by The Young Guns

The Young Guns Series 1 was a chance for 5 designers from across the globe to participate in a design mentorship program with Chris Do. They had the opportunity to learn the fundamentals of graphic design and business mindset through a series of challenges and coaching calls. Our mission was to share the learning experiences of these talented designers through their processes and struggles, so that we can all learn together. If you haven’t watched any of the Young Guns Season 1 episodes, check them out here on our YouTube channel. Season 2 has also started. Follow the women’s journeys…

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Your Most Productive Work Day

This is sponsored by the Chase Ink Business Unlimited credit card. The content and opinions expressed below are that of The Futur. Joey Cofone is the CEO and co-founder of Baron Fig, a company that has succeeded by perfecting a simple tool crucial to the creative entrepreneur: the notebook. Launched in 2013 with a massively successful Kickstarter campaign, Baron Fig has gone on to expand its offerings and its business, but simplicity remains a common theme in both Joey’s business and his life. As it turns out, a lot of Joey’s success comes from the fact that he knows what…

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How To Sell Strategy Without Design or Visuals

How do you talk strategy on the first call? How do you get paid for thinking? How do you close the lead? In this episode, Chris gives Melinda advice on how to explain strategy to potential clients and how to close the lead without using visuals to explain what you do. You can demonstrate the value of thinking by talking and listening. Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — @0:36
 [Chris Do]: So now, we’re going to set some new benchmarks, and I’m going to give her some new tools. Sharpen those “P-shing!” Alright. Let’s do it! Let’s…

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How She Went From Charging $0 to $5k For Strategy in 6 Months

Where has Melinda LIvsey been? What has happened to her since coming on the show? How did she go from charging $0 to $5,000 for strategy? Find out.   Melinda Livsey Marks and Makers https://www.marksandmaker.com — [TRANSCRIPTION] — [Chris Do] Hey guys, this is a special episode. I’m catching up with—you guessed it—with Melinda, and she’s here. And she’s had some tremendous growth. So I wanna talk to her, and, without further ado: Melinda, what has been going on with your life? Last we spoke, last time we spoke…LAST TIME WE SPOKE! She was like, “Chris! All my work is…

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No Work? Reinvent Yourself—Change is the only constant

It was a slow and long process of trying many things before Farm Design Solopreneur learned how to face his fears and do the things that scared him. In the process, he not only transformed his company but emerged a stronger person. Hear his story about growing up in a small farming community in Montana from humble beginnings to having a thriving design company in Pasadena, where he and his team work on some of the coolest branding projects. Facing Your Fears In Design w/ Farm Design Founder Aaron Atchison. When the economy tanked, and work dried up, what can…

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Futur Daily Design Initiative

A little while ago, I came upon the amazing collaboration between Kodak Film and Girl Skateboards and it brought me down memory lane. This was such a genius idea to mash-up two iconic brands in unexpected ways. I was drawn to the simplicity, typography, colors and distinctive graphics. Meanwhile, I had spoken to some amazing guests on The Futur and they all seemed to echo the same message—work on personal projects. This was vital to being an artist. We heard GMUNK, Elizabeth Carey Smith and Baugasm all say essentially the same thing. As I was searching for something that I…

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Learn Typography

For many people, trying to learn typography is a dark art. It’s mysterious, even intimidating for some. This isn’t an experience that I’ve imagined, it’s one that I’ve gone through personally. As a young student studying graphic design at Art Center College of Design, I felt intimidated by the work that I saw in the student gallery. After all, this was some of the best, most progressive work that was on display. I remember walking by the gallery and thinking to myself, one day, I hope my work will be as good as the work that I saw. Perhaps you…

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How to identify the perfect client.

Meeting a Client for the First Time: 4 Profiles to Identify

So, you’re meeting a client for the first time. You pick up the phone or walk through the door for a “face to face”: who do you see? Every client is different, but most of them fall into one of four categories: Fishers, Square Peggers, Cost Conscious Clients, or Perfect Clients. Here are tips to help you identify the type of person you are dealing with in your client meetings and hopefully save you time and money. MEETING A CLIENT FOR THE FIRST TIME:  THE FISHER So you scored a meeting with a potential new client. Great! They must be…

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