Essential Reading For Creative Professionals Booklist

Here’s out list of the top books you must read if you’re an aspiring or practicing creative professional. The best books on business, design and creativity as curated by Futur founder Chris Do. Win Without Pitching Manifesto Creative Strategy & The Business of Design 101 Things I Learned in Business School Delivering Happiness: A Path to Profits, Passion, and Purpose Start with Why: How Great Leaders Inspire Everyone to Take Action The Compound Effect Influence: The Psychology of Persuasion 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher…

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Have a Great Kickoff Meeting Before You Design Anything

Before You Design Anything

3 Things you must do in the kickoff meeting to keep your design process focused. Every competitive pitch or design project begins with a kickoff meeting with your new client. Your objective in this session: gather and distill information, so you can walk away and synthesize an effective design solution. To accomplish this, you MUST do these three things: 1. Define the goal 2. Diagnose the problem 3. Narrow your design exploration   By doing these three things, your design process will be hyper-focused, and you won’t waste time chasing bad ideas. Let’s break each of those down one by…

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