How to identify the perfect client.

Meeting a Client for the First Time: 4 Profiles to Identify

So, you’re meeting a client for the first time. You pick up the phone or walk through the door for a “face to face”: who do you see? Every client is different, but most of them fall into one of four categories: Fishers, Square Peggers, Cost Conscious Clients, or Perfect Clients. Here are tips to help you identify the type of person you are dealing with in your client meetings and hopefully save you time and money. MEETING A CLIENT FOR THE FIRST TIME:  THE FISHER So you scored a meeting with a potential new client. Great! They must be…

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Von Glitschka Show Notes

Many of you have asked for the way I take notes. I jokingly gave the answer  “with pen and paper”. This question deserved a more thoughtful answer so I thought I’d share my show prep and note taking for you guys to check out. Before every event or meeting, I research and prepare questions beforehand. Even though I have many questions, I often just try to listen and following the conversation in an organic manner. Naturally, the conversation leads me to other questions. Below, you will find some of those and can glean into my thought process. Hope this helps.…

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Massimo Vignelli Best Quotes

Massimo Vignelli was a graphic designer, industrial designer and architect. At one point, he ran one the largest design firms in the world. He was famous for his ethos, “If you can design one thing, you can design everything”. This is a tribute of some of Massimo’s best quotes. SaveSave

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Recommended Skillshare Courses For Logo Design

Here’s my curated list of the best design courses you can take on Skillshare. First up, is a trio of logo design courses from George Bokhua who is an excellent logo designer and uses solid design choices based on geometry, proportion and grids. Design a Logo in Modern Style Learn how to create a simple, solid, and modern brand mark in this popular logo design class with designer George Bokhua! Each lesson makes it easy and fun to get inspired, learn techniques, and gain skills for designing your next logo. Knowing how to design a great logo is a core skill in a…

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recommended design books

Essential Design Books Vol. 2

Here’s our list of design books for your collection. These books showcase the best in contemporary design. Enjoy. Graphic Design Visionaries by Caroline Roberts Buy on Amazon & Support The Futur Josef Muller-Brockmann Pioneer Of Swiss Graphic Design Buy on Amazon & Support The Futur Paul Rand Buy on Amazon & Support The Futur Art of the Book: Structure, Material and Technique Buy on Amazon & Support The Futur How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World Buy on…

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Essential Reading For Creative Professionals Booklist Vol. 1

Here’s out list of the top books you must read if you’re an aspiring or practicing creative professional. The best books on business, design and creativity as curated by Futur founder Chris Do. Win Without Pitching Manifesto http://amzn.to/2mGzHCu Creative Strategy & The Business of Design http://amzn.to/2opX6Xe 101 Things I Learned in Business School http://amzn.to/2oRzgCv Delivering Happiness: A Path to Profits, Passion, and Purpose http://amzn.to/2nGs6VR Start with Why: How Great Leaders Inspire Everyone to Take Action http://amzn.to/2pvxyqN The Compound Effect http://amzn.to/2nGATHk Influence: The Psychology of Persuasion http://amzn.to/2nGsl3d 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher http://amzn.to/2opVc8N…

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Have a Great Kickoff Meeting Before You Design Anything

Before You Design Anything

3 Things you must do in the kickoff meeting to keep your design process focused. Every competitive pitch or design project begins with a kickoff meeting with your new client. Your objective in this session: gather and distill information, so you can walk away and synthesize an effective design solution. To accomplish this, you MUST do these three things: 1. Define the goal 2. Diagnose the problem 3. Narrow your design exploration   By doing these three things, your design process will be hyper-focused, and you won’t waste time chasing bad ideas. Let’s break each of those down one by…

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